watch manufacturer in Covent Garden

A Modern Swiss Watchmaker. Re-imaging classic, and challenging the status quo through design and innovation since 2012.

Started by a group of friends who one day noticed that none of them actually wore watches: www.shoreprojects.com

Rolex enjoys an unrivalled reputation throughout the world for quality and precision in luxury watchmaking.

We are more than just a shop. Our buyers operate as curators, sourcing the most exquisite watches to share with our customers. Rather than simply display our watches, we exhibit them.