baking supply store in Erdington

Welcome to DIY Icing Centre We are a cake decorating supply store and our aim is to help cake makers and decorators achieve that special cake.

Paroh Ltd offers an extensive product portfolio that is marketed under our own exclusive and instantly recognised brands that is much sought after on retailers’ shelves.

Paroh Ltd offers an extensive product portfolio that is marketed under our own exclusive and instantly recognised brands that is much sought after on retailers’ shelves.