Digital Marketing Agency | Fifty Times Media

General information

360 degree product photography gives your customer the ability to view a 3D image of your product from any angle, and zoom in on the product's finer details. It's as close to viewing a product in store as you can get online. Including 360 product photos on your site can boost sales, while reducing costs, while edging you ahead of the competition.

360 Degree Photos Boost Profits
Independent research by Adobe has shown e-commerce sites with quality 360 photography images have seen an average increase in sales between 30 and 40 percent.

Here's how 360 photography can boost your business:

1. Bringing The In Store Experience To Online Shopping
When a customer shops in store, they don't just look at the products available from a distance. They want to touch the product, roll it around in their hands and give it a thorough examination. Adding 360 photography to your web pages, enables the customer to inspect the product from all angels, boosting their confidence in the product and increasing the probability of a sale. Golfsmith, the large golf ecommerce store, achieved a 30% higher conversion rate on products which showcased 360 photography.

2. Reducing Returns
Imagine how much money you could save if your returns were cut by 10%. It's not just the lost sale that hits your profits, but also the expense of staff processing the items, postage and packaging costs, and potentially a lost customer. 360 photography helps bring the customer's expectations of the product in line with reality. When they receive the delivery they will have a much clearer idea of what's inside the packaging, having seen the product in 3D online, decreasing the occurrence of customer dissatisfaction and subsequent returns. On average our clients see an 11% reduction in returns.

3. Fewer Calls
Take some time to analyse what drives calls to your customer services telephone number. What type of queries do your staff spend time dealing with? We've already discussed how 360 product photography can cut returns, which will impact on the volume of post-purchase calls your customer team handles. But there are further savings to be made.
When the customer can see a product in a full spin on the screen, it decreases the likelihood of them calling customer services for additional information. Our clients benefit from a 24% reduction in pre-purchase customer calls.

4. Improved Customer Satisfaction
360 photography improves customer satisfaction by making the customer's online experience more enjoyable, and helping them make an informed product selection. Spinning photos leave no part of your product hidden, showing you have faith in its design and quality, and building trust with the customer. Happy customers are a source of free advertising for your business since customers are 85 times more likely to share a positive shopping experience with friends (survey by Yotpo).

5. Customer Experience Market Leaders
Early adopters of 360 photography are becoming the market leaders in terms of customer experience, and the quality of their user interface (UI). As touch screen technology evolves customers expect a more interactive experience, and the ability to spin a product, then zoom in on specific features will make a website stand out from the competition. This engagement with the product also keeps the visitor on your site longer, increasing the likelihood of making a sale. If your site is one of the earlier adopters of this technology in your market, your brand will be firmly lodged in the memory of your customers.

6. Mobile Market Demand A 360 View
Online purchases from mobile devices are on the increase and according to a recent survey by Adobe, 54% of mobile device users say that 360 degree product views are the factor which would most influence their buying decision.

7. Go Beyond The Website
360 product photography isn't just for websites, you can use it on various online publications to make the product stand out, engage the reader, and encourage user interaction. Golf Magazine currently offer a 360 degree view of their top club picks of the month.

8. Support In Store Conversion
Jon Stine of Cisco's Internet Business Solutions Group recently said that they found nearly 2/3 of all customers begin their buying process online. 360 product spins on your website will start the selling process before the customer even sets foot inside your shop. Once they handle the physical product it will already look familiar to the customer, improving the chances that their interest will convert to a purchase.

9. Falling In Love Online
According to Jason Goldberg, Founder & Chief Executive Officer at Fab, more non-commodity, emotionally significant purchases are being bought online. For these personally important purchases customers are prepared to thoroughly investigate the products available and spend time considering the best option. 360 degree product spins allows your customers to interact, then fall in love, with your products online.

Outmanoeuvring The Competition
If your competitors are not yet using 3D product spins and 360 degree photographs, you have a great opportunity to stand out for your customers by offering them an online shopping experience they cannot get from anyone else.
And we can help you protect your photographs. There's no risk that your competitors will lift your 3D images from your site to use them on their own, as a special embedded code ensures the images will only work on your site.

Backgrounds Tailored To Your Requirements
It's standard practice to photograph products against a white background, but who wants to be standard? We can tailor the background to match your requirements, whether you want to incorporate your brand logo and corporate colours, or set your product against a captivating landscape scene.

How To Get Started With Us
It's not an all or nothing commitment. You are more than welcome to trial the service on a handful of products and see for yourself how your business benefits from 360 product photography.

Call us on 0871 571 5050 to talk through your requirements and discuss how we can boost your website's sales.