FRS Countrywear Limited

General information

We were established in 1935 as Firscroft Riding Stables (hence ‘FRS’) on our smallholding at Swancote, just outside the beautiful Shropshire town of Bridgnorth. In 1977 the family business changed direction and we converted the stables into shop premises. Equestrian equipment and clothing soon gave way to quality country clothing, footwear and accessories to meet every budget – from basic agricultural and outdoor work wear to deluxe brands for country sports and leisure, serving the local rural community.

Since then we have grown into a successful retail, trade, and e-commerce business. Our customers not only travel from Shropshire and surrounding counties to our well stock shop, but we ship our quality products far and wide - to thousands of online and mail-order customers. Our small, friendly and dedicated team is passionate about good service and the country way of life - hence our web address, www.bestinthecountry.co.uk!