Second Chance Limited

General information

With over 25 years experience Second Chance Ltd has become one of the largest sporting goods distributors in the EMEA territory. Our network of retailers total over 7,500 stores in the UK, Europe, the Middle East and Africa.

Our Clients consist of sport and technology resellers including:

• Supermarkets – Carrefour, Tesco, Asda, Aldi and Lidl.
• Sport specialists – Intersport, Decathlon, Sports Direct, Go Sport, Stadium
• CE retailers – FNAC, John Lewis, Dixons, Media Markt
• Golf specialist & buying groups, Foremost, American Golf, Golf House, Dormy
• Online retailers – Amazon, CDON, Play and Apple.
• Apple Premium Resellers
• Schools and universities

Over the last 25 years Second Chance has developed a good reputation as a reliable distributor with Europe’s largest retailers. We can introduce your product ranges to our network of relevant resellers and retailers. We can also assist with contract and margin negotiations, product and channel marketing, channel management, importation and shipping.

Our multi lingual in-house marketing department are experts in building consumer awareness and product demand through a mix of PR, advertising and marketing activities. For example:

• In-store demonstrations and merchandising
• Sales force training events
• Press events
• Product launches
• Exhibition and seminars
• Press reviews, advertising and promotions.

Second Chance Ltd has a dedicated multi-lingual, Amazon (market place and direct) product management team. The Amazon team provides the following:

• Language specific product listings and customer Q&A support
• A+ product page design
• Localisation of sales support videos (subtitles or voice overs)
• Co-ordinate marketing programmes (Christmas & July PR events, gift guides, Black Friday and Cyber Monday)
• Customers can place orders by phone, email and web whilst the larger retailers are linked directly to our back office system via EDI.

To discuss distribution please contact us on: +44 (0) 844 871 7775 or email: sales@secondchance.co.uk