eSupport Consultancy Ltd

General information

INCREASE WEB PRESENCE AND BUSINESS GROWTH THROUGH ONLINE SALES.
If your planning to sell your products or services online there’s a lot to consider, but we understand the most important thing of all is the customer experience. Customers need to be able to find what they are looking for in the fewest number of clicks possible, and when they do get to your all important product page you need to wow them, and quickly!

Images should be crisp and professional, zoomable, ENLARGABLE. The textual information should answer all the questions the prospective customer may have, and having it all wrapped up in a stunning, intuitive design will obviously help.

We specialise in bespoke ecommerce solutions, so no matter how simple or off the wall your idea or industry specific your features, we can build it for you. Developing in this way means the design is not restricted by off the shelf templates giving us creative license to produce a truly one off ecommerce experience your competitors will envy.

RESPONSIVE, CONVERSION FRIENDLY AND ENGINEERED TO MAKE YOUR BUSINESS MONEY.
We create modern, stylish websites built to industry accepted best practices for performance and accessibility, which are optimised in line with Google webmaster guidelines to ensure better rankings in search engines like Google, Bing and Yahoo.

Great web design requires meticulous attention to detail; We ensure that we get to know your business and exactly what you would like to achieve, not just today but in the future. Your website should grow with your business and as your online needs change we are on hand with expert technical advice and support all the way.

A LOGO THAT TARGETS THE CORRECT MARKET AND BROADCASTS THE RIGHT MESSAGE WILL MAKE YOUR BUSINESS MORE PROFITABLE.
Good logo design is a powerful business tool; making those vital first impressions count and setting you apart from your competitors. Your logo is vitally important to the success of your business, which is why we take the time to create custom logos that provide you with an instantly recognizable look, and a clear sense of professionalism and credibility.

A well designed logo can have a boundless positive impact on your customers, too – establishing trust and helping to drive new and repeat business.

A great well designed logo should achieve the following:

Reflect your core business values
Stand out from the crowd
Be memorable
Show personality
Translate across all uses – including offline marketing materials & digital media
Demonstrate professionalism
Stand the test of time

ISN’T THAT OLD FASHIONED NOW?
Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing now get all the attention, and some people will even try to tell you that email marketing is dead.

Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks in part to social media.

Why…

Because it moves the social media conversation about your business to a more personal environment — the in-box

Email provides you the most direct line of communication for conversion to sales … which is why the most savvy online marketers have no intention of giving it up any time soon.

It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”

What makes email content work?

All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work.What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.

Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).

BUILD AN AUDIENCE THAT BUILDS YOUR BUSINESS.
If you’re interested in marketing your business online you can’t escape hearing about content marketing. It’s everywhere you look. But so what? What does content marketing actually mean for my business?

Content Marketing means creating and sharing valuable, useful media content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

Here’s how it works:

With content marketing, instead of developing ads that interrupt customers, companies create content such as:

Blog posts
Podcast recordings
White papers & downloadable guides
Infographics
Youtube videos that benefit customers and provide value
This value can be provided in two ways: as educational content and as entertainment content. In either case, customers have free access to content that provides value.

The Advantages of Content Marketing over Traditional Advertising:

1. Content marketing provides something of value to customers whereas traditional ads do not.
2. Content marketing educates customers to the point that they’re ready to purchase your product.
3. Content marketing creates a sense of reciprocity with customers
4. Content marketing attracts customers for free.
5. Content marketing creates content that gets shared.
6. Content marketing provides a SEO benefit.
7. Content marketing increases traffic.
8. Content marketing is highly targeted.

GET YOUR BUSINESS MORE SALES FROM ORGANIC SEARCH ENGINE TRAFFIC FROM GOOGLE, BING & YAHOO.
We optimize websites to work better in modern search engines like Google.co.uk, Bing.co.uk & Yahoo.co.uk, which in turn will help you get more FREE traffic from these engines. What we do is defined as search engine optimisation (SEO). You hear the term all the time, but how do you actually rank higher in the search engines? The reality is, SEO isn’t rocket science. Some gurus would have you believe it takes years of dedicated study to understand it, but that’s not really true. Sure, mastering the subtle nuances takes time, but the truth is that the fundamentals are quite simple.

The services that we offer are “white hat” or “ethical” methods of SEO, so no “link farming”, “hidden content”, “key word stuffing” here… We don’t believe in “the quick fix”. Our practices are aimed at long term placement in search engines and building your online reputation.

With an accessible website, a sensible internal linking structure, the right keyword rich content, and the right incoming links, any website can begin to achieve great visibility in Google, Yahoo & Bing via SEO.