Smith Alyssa

General information

Welcome welcome to the wonderful world of Alyssa Smith Jewellery!

Alyssa Smith Jewellery emerged into the jewellery scene late 2010, and was born from Alyssa’s lifelong passion for everything tiny and sparkly. Designing and creating jewellery always came naturally to Alyssa, hand making her first wearable pieces at the age of 4, with nothing but some elastic, beads and a little bedroom floor as a workshop. That same bedroom floor was turned into a working office after Alyssa graduated from the University of Hertfordshire with a degree in Applied Arts and Marketing, and with a small investment of £500 from a family friend to help with raw materials and basic tools. It was shortly after this when Alyssa’s first best seller, the tweetie bird- inspired by social media, took the celebrity world and beyond by storm. Soon, this little silver bird was Alyssa’s signature within the jewellery industry, and famous faces such as Theo Paphitis, Suzi Perry, Dawn Porter, Gail Porter, Caroline Flack, Jamelia, Sheridan Smith and Beverly Knight all donned one.

Based in sunny Hertfordshire, the brand continues to grow organically without further investment, and today, our very small (but wonderfully talented!) team of 4 work hard to continuously refresh and develop our UK designed and manufactured miniature masterpieces.

Exploring innovative ways to create our beautiful versions of complex and intricate designs ensures that we always come up with breakthrough pieces within the jewellery industry…Not only that, but we love to listen to our wonderfully loyal customers too, who often suggest new ideas for our collections which we turn into reality!

We are delighted to have secured partnerships with individuals and organisations such as Silverstone, Brands Hatch and presenter, Suzi Perry with motorsport themed jewellery, as well as supporting some incredible charities such as Promise Dreams Childrens charity.