Alex&er Jewellery

General information

In the imaginative minds of Alex&er, a very simple concept was introduced to the world of design. To fashion new symbols that actually embody the meaning of a particular word. Our first range, Alex&er Original©, consisted of one’s feelings, meaning for example you can buy a piece of Happiness© and wear a smile around your wrist. Each symbol has been meticulously designed and then sculpted into silver jewellery by a highly acclaimed silversmith with it finally being hand finished to the finest standard.

What three words would you use to describe your brand?
​
Expressive, Sophisticated and British, sum up the aspirations of the Alex&er brand. Expressive because whatever piece of Alex&er you choose to wear, it will never go unnoticed and will regularly become a part of conversion. Sophisticated as it receives attention for all the right reasons, from the stunning quality to the well rehearsed explanation of each piece. The final word, British, is an all encompassing adjective that is often used by British companies without realising the true depth of its meaning. When something is quintessentially British, it possesses a certain flair that cannot be recaptured until you have been enwreathed in its culture, a culture that has evolved and somewhat matured over the last 500 years of modern history. We wish to show the world our little bit of Britishness.