Steve Calder

General information

As an independent copywriter, journalist and content marketing strategist, Steve creates and delivers business-to-business (B2B) and business-to-consumer (B2C) content marketing and communications campaigns that produce measurable results:

* raising awareness of brands, products and services
* engaging with new and prospective customers
* educating and informing staff, media and other stakeholders
* ramping web traffic
* converting dispassionate browsers into profitable repeat buyers.

During a career spanning 25 years, Steve has worked both client- and agency-side with companies and organisations throughout Europe and the US – defining and delivering marketing and communications strategies across an array of industry sectors including financial and professional services, property, publishing, technology, travel and leisure.

For the last five years, Steve has focussed primarily on the fishing tackle and leisure angling sectors.

In his 'spare' time he is co-owner of the Tackle Warehouse (www.carping-on.com), managing director of Tackle Trailer Franchising and owner-manager of the Burwell Brick Pit carp and coarse fishery (www.burwell-brick-pit.com).