Wizard Ltd

General information

Established in 1974 as a pocket money toy supplier to high street gift shops in a small town on the North East of Scotland, Keycraft came from small beginnings.

Now over 40 years later, Keycraft has progressed to supply a global customer base from tourist attractions to the high street market, and from the individual retailer to the distribution centres of multi-chain organisations.

With offices in USA, Canada, Australia, Hong Kong, France, Italy, Ireland and headquarters in the UK, Keycraft has been operating at a global level for some time now and are unrivalled in product development and innovation.

The strategic experts use their unique methodology called the “Science of Impulse” to delve into insights and industry trends to not only source the best products but also to work hand in hand with their customers to turn low value into high profit. Tried and tested, this approach creates opportunities to make space pay.