Serious Stuff Shop - by appointment only

General information

SERIOUS STUFF is a brand born out of a love and enjoyment for sport that runs deep into the makeup of both its founders. The brand was set up in the summer of 2009 by Jim Turley and Donnie Masters, both committed sport devotees since childhood. Individually they’ve been very involved in many sports as players and then with coaching for many years.

It was through this love of sport and a deep understanding of both players and spectators needs, that they recognized one key component that consistently fell short of player, coach and spectator expectations alike … Teamwear clothing product wasn’t up to scratch.

Disappointment with the quality, sizing and lead times of the clothing product all told the same story – it was underperforming at every level of sport.

So Masters and Turley decided to set up a clothing company that would deliver on all fronts. They called the company SERIOUS STUFF because that was what they wanted - a serious product for all sports to be enjoyed and taken seriously, at all levels.

Everything about SERIOUS STUFF is designed and developed to be synonymous with quality. A quality product, backed up by a quality premium support service with the shortest possible lead times on orders for all levels of sport.
The SERIOUS STUFF ethos is defined by the knowledge that clothing and equipment has a direct impact on the level of enjoyment and performance in sport.

Masters and Turley are actively involved with all aspects of the day-to-day running of SERIOUS STUFF because they want their customers to have access to the key decision makers whenever they need it.

Our remit is to deliver the best possible product on all fronts and our intent is fundamentally engrained in our process.

SERIOUS about sport?
We are…..are you