David Deyong

General information

The story of David Deyong begins from a chance meeting whilst I was on holiday with a dear friend of mine. A few nights before the Millennium New Year’s Eve a very handsome man who unbeknown to me had a hidden passion and expertise in jewellery, asked me out. I didn’t know at that moment that he would become my husband, my partner in business, and the person to whom I have really understood how to appreciate life.

Setting up David Deyong has not been easy. Our early days were spent testing the demand for our jewellery by working as market traders. It was one of the most challenging times for us - very early starts, freezing cold days and big arguments!! We learnt to have a deep respect for all the people working in the markets. It’s a very difficult job with no guarantees that you make your money at the end of the day.

From the markets we took stands inside various shopping centres and soon after opened our first shop in the Fulham Broadway Shopping Centre.

Fast forward a number of years and we now have shops in Westfield London Shepherds Bush and Westfield London Stratford. You can also find our jewellery online and in many independent retailers and department stores throughout the UK and abroad.

We really are so passionate about our jewellery. Our mission for David Deyong has always been to design exquisite jewellery of superb quality whilst remaining affordable.

We hope that you find our jewellery exciting and beautiful and enjoy wearing it time and time again.