Imagination

General information

Brands and business face new challenges every day

We live in a world where the power of experiences has never been greater. The driving force of the experience economy is here, and exists on a global scale. In the same way the impact of technology has never been more far reaching or profound, there are few parts of our experience as human beings that today technology does not touch. Consumers seek out experiences as sources of engagement, authenticity, social community and play. And experience technology brings with it new levels of magic, personalisation, participation, sharing and value. Increasingly consumers live in the moment and Imagination focusses on creating the memories that last.

The Power of Technology

Technology without engaging experience is limited and flat. Experiences without technology are fleeting and harder to hold onto and share. Imagination believes in the power of technology to make experiences bigger, better, deeper, more surprising, more personal, more lasting, more inspiring and more shareable; and in that way more valuable to the customers who experience them and the brands who create them. At Imagination we are constantly innovating and evolving in order to deliver this.

Our strategic insight comes from our diverse mix of experiences and expertise

Drawing on the skills of architects, 3D and 2D designers, film makers, journalists, creative technologists, bloggers and social media experts, art directors and copywriters and creative strategists to imagine a more creative future for our clients and for ourselves. Our global insight programme analyses closely new audiences, new trends and new marketing forces, and ImaginationLabs explores how the latest interactive technologies can inspire new transformational experiences for new types of customers.

We live and die by our results

Imagination connects individual customers to experiences they love more closely, more actively and more lastingly. We believe that through a blend of physical and digital, experiences will inspire, transform and last. As well as connecting customers better to the experiences we develop, to understand the impact of these experiences they must be measured, individually and collectively. So in this way, every experience can be optimised and its return on investment continually enhanced.