Troop London

General information

History

The brand TROOP, as the name suggests was conceptualised in 2005 with one basic thing in mind - to make masterpieces from fabrics which should go on to become not just a style statement but a way of life. Born in London the range was designed to meet the needs of multi-faceted lives of the urban crusader to the global traveller.

Collection

There is absolute use of natural fabrics such as cotton and Italian leathers. Stone washed cotton canvas is clean; detailing is simple, chic and sophisticated. Washes are natural and straight forward; Charcoal Black to Classic Khaki and Rustic Browns. Distressed gunmetal and antique finished fittings add to the unsurpassed strength and distinguished character of the collection.
Troop products offer quality workmanship and detailing which are built to withstand the elements of today's busy changing environments.
Creating exclusive, organic and understated bags has always been a Troop hallmark.

Aims and objectives

The principal aim of the Troop collection is to offer retailers with a very fashionable high quality bags and other travel accessories. This in turn is expected to harness the good name of its brands and build customer loyalty and repeat business.

Currently, Troop brand has a strong presence in UK, Ireland, Germany, Netherlands, Czech Republic, Belgium, Denmark, Sweden, France, Italy, Poland, Spain, Saudi Arabia and UAE.

Short term objective of Troop brand is to establish its presence in more Asia-pacific countries and south Asia, where the economic boom has created viable market for high end consumer goods. The Troop is in the process of entering countries such as India, Taiwan, Malaysia, Thailand, Singapore, Hong Kong, China, Korea, Japan and Australia.

The long term objective of Troop is to enter North American market and to consolidate its global presence.

Strength

Troops is a well established brand and grown organically over the years to the current dominant position. Every year, Troop collection of bags participates in more than ten trade shows in the UK and mainland Europe and it has dedicated agents to cover regions and countries. Currently, army of Troops’ agents are covering England, Scotland, Wales, Northern Ireland, Republic of Ireland, Germany, Netherlands, Czech Republic, Belgium, Denmark, Sweden, France, Italy, Poland, Spain, Saudi Arabia and UAE.

Treats

As a well known brand, Troop is exposed to counterfeit and other copy right issues. However, the Troop brand and its designs are well protected by patent registration in the UK and worldwide. Competitors products are constantly monitors for any infringement of copy right and patent issues associated with Troop brand and appropriate actions are taken to protect it wherever in world.

Conclusion

Troop has been a very successful branded collection of bags. It has all the unique qualities to conquer the worldwide market and is on track to achieve its goal of long lasting global success.