Total Media Ltd.

General information

The traditional ways of understanding, identifying and targeting people have not kept pace with the huge acceleration in behavioural understanding. While new technology, media and content solutions continue to emerge, none of these are being used to their potential. Instead outdated socio-demographic filters and basic media usage “signals” continue to dominate the planning and buying process.

At Total Media we create media plans built around knowledge of people’s behaviour; how people think, feel and act. We do this by deploying a full range of research capabilities, from ethnography to neuroscience to behavioural economics to data analytics. It’s through this approach that we deliver authentic, creative and effective media solutions that match the behaviour of real people.