Velorution

General information

Welcome to Velorution the home of urban cycling and winner of the Independent Cycling Retailer award 2017.

Located in the heart of West London, a stone’s throw from Oxford Street Velorution Marylebone is the prefect place for all things bicycle.

Velorution has a keen eye for spotting genuine innovation and quality. As well as producing our own tailored Lumotwill tweed jackets and handmade leather cycling shoes we partner with over 50 established and emerging brands from Pelago Bicycles, Schindelhauer, Brompton, Gocycle, Gazelle, Electra, Brother, Temple to Pashley, Meijs, Mission Workshop, Chrome Industries and many more.

Experience Velorution online or in our flagship London Store at No.75 Great Portland Street.
Alongside seeking out the world's best cycling products, Velorution’s in-house marketing and media team produce the Velorution urban lifestyle magazine, which is available in print or online, Apple Newsstand and Amazon Kindle stores.

Velorution stock the very latest in urban bikes, modern and classic cycles - from your very first single speed, through to a professional model that will take seconds off your best track time. We also offer a range of innovative and award-winning bikes sourced from all corners of the globe enabling you to buy unique products that you won’t find anywhere else.

There is truly something for everyone including a cool selection of bikes and helmets for the kids.