Vivien of Holloway

General information

A life-long Fifties lifestyle and fashion enthusiast, Vivien began sewing vintage-style clothes for herself at a mere ten years old. At eighteen, she opened her first shop in the world famous but now sadly gone Kensington Market, selling her hand-made 50s reproductions to fellow followers of 50's fashions. Many satisfied customers later, we can fast forward... oh, a couple of years to 2000, when the Vivien of Holloway brand was born, and Vivien's signature Fifties style soon took the world by storm.

Our focus has always been on producing beautiful dresses and separates with all the look and the charm of authentic vintage, but in a range of sizes to fit and flatter modern figures and ease of care to suit modern lifestyles.

With period perfect fabrics and cuts only slightly adapted from genuine vintage styles, in Vivien of Holloway you can be transformed into a cheesecake pin-up, a femme fatale, a saucy Mad Men-era office girl, or a WWII working girl – the choice is yours! All our clothes are proudly made in the UK and are loved by well-dressed women (and men!) across the globe; from rockabilly gals and swing dancers, to re-enactors and even celebrities! As well as producing gorgeous vintage-style clothing, we also pride ourselves on good old-fashioned customer service. For us, it's not just about looking the part, it's about the whole lifestyle. We're just trying to make the world a more fabulous and glamorous place, day by day.

Our first shop was above a motorcycle workshop in Camden. It had a certain ambience... and lots of burly mechanics!

However, we had our sights set higher, and so, in 2009, we opened up the first Vivien of Holloway boutique in our spiritual home – Holloway Road.

The shop has quickly become a destination for any vintage-lovers visiting London.

Fully stocked with the whole clothing line, it also contains all our special, limited edition fabrics and styles, and even has some of Vivien's own vintage collection for sale.

As well as fabulous frocks and separates, the shop also carries a wide range of hair-flowers, jewellery, shoes, handbags and more, to help you complete your transformation into a real vintage starlet.

Our friendly shop girls are always on hand to offer help and advice on everything from styling to accessorising. Do make sure you drop by next time you're in town!

294 Holloway Road, London N7 6NJ
Tel: 020 7609 8754