Leftfield Market Research

General information

MD, Daniel Farrell’s Market Research career is marginally older than Wayne Rooney. (A stat which never ceases to amaze him.)

Starting off at The Forum (London’s premier viewing facility circa 1986) and progressing through the ranks of field at The Consumer Connection, he set up his first field agency from his university halls of residence in the early ‘90s. (Creatively named Daniel Farrell Field Service.)

Leftfield came into being in 2002 and he is now ably assisted by fellow Director and ex BBC producer, Annelise Hurley, who deals with all finance and admin issues.

In Field, actress, super brain and Cambridge Grad, Sarah Lawrie works alongside Jonny Anderson who, after supporting his university degree and travelling pursuits by working as an interviewer, has brought this experience to Leftfield as Senior Field Executive. Having come to Leftfield as an apprentice Amanda Merrick quickly made herself indispensable, and now completes the Field team in her new role as Field Executive.

We specialise in recruiting focus groups, depth interviews and panels for researchers, advertisers and manufacturers. We co-ordinate these projects across the UK and globally. For enquiries please go to www.leftfield.co.uk

We take a unique approach to each project and tailor our recruitment accordingly:
- Through Leftfield's exclusive panel of experts and Opinion Formers
- Via our network of recruiters
- Using targeted 'on site' recruitment
- Utilising skilled and experienced desk researchers
- Through a team of outstanding in house telephone interviewers...