Quadrangle Research Group Ltd

General information

Based in London, Quadrangle is an award-winning insight consultancy.

We work locally and globally, helping some of the world’s leading brands build and deploy customer know-how to drive better outcomes.

We offer two services:

1. research for decision makers

A set of five tools to help brands create insight from research, data and digital sources, and then use this to deliver ‘what matters’ to customers.

2. new masters

A system of metrics for classifying, tracking and putting a £-value against customers’ digital engagement that brands can use to optimise marketing and sales.

The deep challenge brands face is that digital has established itself in the space between them and their customers, displacing previous habits, loyalties and relationships and creating new norms.

Now, the next wave of digital is hitting as new technologies go mainstream; tech players increasingly behave as principals, not facilitators; and, market by market, new competitors leverage mobile’s ubiquity and ease to create new customer gateways.

The challenge for brands is to play into digital’s strengths, without allowing competition from digital to erode their essential connection with customers.

All this dials up the importance of understanding ‘what matters’ to customers and makes insight a vital source of competitive advantage.

Which is what we know about and what fires us up.