Sass & Belle New Row

General information

Delivering individuality, Sass & Belle present something for everyone by capturing a classically British sense of style with a contemporary twist. Lovingly crafted, Sass & Belle gifts and home accessories are designed in London and produced worldwide.

‘The Little Things That Make Life Beautiful.’ is our motto. Our motivation is to make beautiful products that bring a smile to people’s faces.

Bringing charm and character to your world, Sass & Belle is synonymous with quirky-cool and feminine fun. Better yet, Sass & Belle is proudly affordable, with prices starting from only £1.

Sass & Belle has five dedicated in-house designers who invent on-trend products with tenacity. Inspired by our lives, loves and travels, we pride ourselves on creativity, originality and being serious about fun.

Sass & Belle was born in London in 2009 and is named after founder Richard Stone’s two daughters - Saskia and Almabelle. The brand’s ‘Two little Birds’ represent the girls and their playfully inquisitive nature.

Established in Covent Garden, we now reach international customers online and have two stores in central London and one in Brighton, with a fourth shop opening in Clapham Common; a stone’s throw from our studios.

The intuition and commitment of the Sass & Belle team and the brand’s individual style has given rise to fantastically designed collections, appealing to all ages and for all occasions.

For details of our stores please visit our website. If you are interested in stocking Sass & Belle products or buying in bulk, please visit our wholesale website www.sassandbelletrade.co.uk.