Bill Fryer - copywriter

General information

As a copywriter I specialise in direct response communications like emails, direct mail, off-the-page advertising, websites, microsites, door to door leaflets and inserts. Most of my work is for people who sell direct, people like retailers, financial services, mail order and charities.

I can actually write anything in any medium. Even though most of my copywriting is designed to generate leads or sales, I still get asked to write brochures, leaflets, press releases and even point of sale materials.

In addition to being a freelance copywriter I also run a full service direct marketing agency so I can also help you with emailings, SEO/SEM, website design and optimisation, landing pages, art direction and graphic design, media planning and buying, list rental, mailing, print and lettershop campaign planning and marketing strategy.