TwentyCi

General information

Communicating “The Right Message, to the Right Customer at the Right Time” is the key to marketing success. But, delivering this effectively and accurately is complex and often elusive.

TwentyCi acknowledge this and in response have explored the relationship between consumer lifestages and purchasing patterns.

Throughout our lives as consumers we travel through various lifestages, whether it’s moving home, buying a new car, having a baby, getting married, divorced or even retiring.

TwentyCi have identified that these lifestages act as behavioural triggers initiating consumer engagement with brands – eventually leading to product purchases.

Did you know for example, that consumers buying a new home are 300% more likely to buy new bedroom furniture than the average customer?

Similarly in the electrical retail sector, TwentyCi have proven that for those customers moving house the purchase value of home entertainment, refrigeration and laundry products are 50% higher than the norm.

It’s compelling information and why TwentyCi’s lifestage trigger marketing approach delivers more than just acquisition and retention strategies