Media Skunk Works

General information

The network / think tank of vertical and discipline specific experts this next generation service provider dissects the agency model and enables truly integrated solutions to technological disruption and serious corporate crisis.

Core to our business is SEO - Media Skunk Works set out to fix the following inherent problems with SEO agencies:

*Campaign Portability*

Traditional agencies operate vendor lock-in strategies though contractual clauses, or zero disclosure of links placed. We prefer to retain our clients by delivering excellence, offering flexible terms of service with no lengthy ongoing monthly contractual commitment.

We also know that more and more businesses are taking their SEO function in-house and we’re happy to help this process, provide tools to deliver efficiencies, software to manage work flow and processes to ensure best practice as well as counseling services for lone in‐house SEOs who require external guidance or a shoulder to cry on when they get lost in the wilderness. We developed our Enterprise Software to solve this very problem.

*Truly Client Centric*

We’re nonstandard, as standard. Born out of supplying a number of Search agencies, including some of the world’s largest international, full service goliaths. We discovered that each agency client had very different requirements in reporting, as well as quality expectation, delivery guidelines and business processes.

Our policy was simple - to make our clients lives easier. We don’t tell you how frequent our reporting cycle is, you’re the client, you tell us! Likewise we don’t tell you what we can report on, again, you’re the client, you tell us! Then we make it happen - consider MSW, your creative search technology partner.
If you need to us to track a million keywords every hour and report results in Google Singapore, as deep as 1000 pages, paginated, 20 results per page, in Simplified Chinese...

Our scalable crawler simply requires a few parameters for set up and before you know it... it’s blazing though results like a hot knife through butter. If you find your internal reporting to be time consuming and would benefit from having us optimize and automate it; delivering different Management Information to various member of your organization... as your Skunk Works, just ask, we love to solve your reporting problem in the most elegant way possible.

*Glasslike Transparency*

Typically, SEO agencies try to avoid providing accurate visibility on link activity. We provide detailed reporting on all links placed. The reports are bespoke to the client’s needs (with up to 56 metrics) regardless of complexity or required frequency of reporting. Need daily reports? No problem.

*We’re a Technology Company First*

Setting out as a technology company first and foremost has helped our evolution as a business. Often traditional agencies attempt to reorient themselves towards technology for the purpose of delivering SEO to the required level, yet are impeded because they have the DNA of a marketing agency.

Key to success has been the development of our ground-breaking modular SEO tool set Reach.AI, providing end-to-end integration of all our technologies, including crawling, data extraction, and workflow systems designed to entirely eliminate human error while enabling massive scalability, and statistical data analysis of the SEO landscape, even accounting and invoicing and much more.

*Confidentiality and Security*

It is our strict policy to never disclose the identities of clients, their individual strategies or any details related to their campaigns. All our employees are legally bound by a strict non-disclosure agreement. This includes the distribution of case studies; award submission related to client work or technology or any other leakage of intellectual property. In summary we do everything within our capability to maintain the competitive advantage, which we deliver for our clients ensuring the highest possible success.

*Intelligence from a Unique Vantage Point*

Our unique position in the supply chain, supplying numerous digital marketing agencies and in-house teams, coupled with our proprietary crawling and extraction technologies provides MSW with a unique cross-domain, cross-strategy view of SEO performance, as well as across keyword sets, product areas and industries as a whole.

Our dataset and unique approach to identifying Search Engine updates, enabling us to map and extrapolate future updates. Penguin 1.x for instance we anticipated long before the iteration was released. Ensuring our managed service offering is undeniably the most effective in the industry.

*Performance Related Fees - We Back Ourselves*

If you don’t believe that previous superlative claim or suspect it to be an over statement, based on our confidence in our strategy, should your position in the market place be in line with our business objectives, we’re happy to propose pure performance models, or combinations of Rev Share, CPA.

Business Critical Systems Processes and Accuracy

Our systems and processes do not allow for errors pre or post link placement. Each critical stage of the process incorporates client sign-off; from defining the strategy to delivery and beyond. We even programmatically trap errors made by the Webmaster either at the point of placement or long after the link has been reported as live and guarantee placement for 12 months even if the Webmaster fails to renew his own domain. We just replace the link no questions asked.

*Zero Conflict of Interest*

Unlike any SEO agency - more than 95% of our business (by revenue) is attributed to wholesale link supply. I.e. we deliver links, to very specific criteria, as prescribed by the client. While we allow our wholesales client’s to dictate the strategy, we also track cause and effect within our systems However in cases where MSW provides strategic input, we follow a policy of Strict Objective Exclusivity. We never compete with ourselves, and under no circumstances do we engage with multiple clients, fighting for the same keyword position, in the same geographical index.

*Eliminated Staff Attrition through Responsibility & Ownership*

Another problem we’ve solved is the issue of staff attrition. We’re fully aware that if your SEO account is being run by a talented SEO, he’s likely to be gone before long. The best talent is either headhunted, or frequently sets up independently. MSW solved this by issuing equity on day one to all key personnel.

*Zero Conflict of Interest*

With an iGaming focus from the outset, MSW has since diversified into a number of industries. Approximately 60% of its current client workload, including subcontracted agency provision, has an iGaming bias. Covering casino, sports betting, poker, slots, bingo, lotto as well as niche betting markets such as celebrity and political betting.

Our core strength is outreach supported by strategic planning, world class technical SEO and natural deployment of highest quality link augmentation in any territory, language and scale.