Nature's Own

General information

Nature’s Own was founded in 1980 by two idealists who strived for better forms of nutrition in a genuine desire to help the well-being of the nation.

Over the past 36 years, our company has grown by both word of mouth and satisfied customer referrals. We pioneered the unique Food State™ and Wholefood forms of nutrition which offer better absorption, retention and utilisation of nutrients than conventional supplements.

Nature’s Own is a brand name of Cytoplan, wholly owned by a charitable foundation. Our products are grounded in science, supported by research and peer-reviewed studies that testify to the efficacy of Food State™ nutrition.

We provide a unique range of supplements comprising Food State™ and Wholefood vitamins and minerals. When it comes to nutrition our philosophy is that:

a) There is a ‘Nutrition Gap’ in the population, supported by research, which means that most people are not getting the nutrients they need from their diet.

b) Nutrition supplements can bridge this gap when they contain the appropriate (and safe) levels of nutrients, if the nutrients are in a bio-effective form.

"Best" for us means products that work as nature does. Although chemical vitamins and minerals act as a stimulus for change in the body (and we do sell these too) we believe that the true role of nutrition is to support the body in its own processes of healing and well being.

This means not so much stimulating the body, but nurturing and nourishing it. We express this in our philosophy by saying our aim is to help people to help themselves.

By this, we mean we want to help their bodies by providing them with the most holistic and appropriate forms of nutrition for enabling the body to help itself.