Jake Shoes

General information

Ours is the story of a hairdresser with an eye for good shoes.

In the 70’s Jake’s mum owned a hairdressing salon. She loved shoes and used to buy hers in London. Her customers regularly complemented her on them so, on one trip, she visited the East End wholesalers, brought a few pairs back and put them in the salon window to see what happened. She sold out in a couple of days.

“I remember the platform boots in your mum’s hairdressing window. Everyone wanted a pair!” (Pearl)

Eventually she found a new shop around the corner and opened Jake in 1975, selling the salon to one of the girls who worked for her. She named the business after her son, Jake; the man behind Jake Shoes as you know it today.

Jake worked in the shop as soon as he could walk and talk. Customers used to laugh when he offered to get them shoes when he was little but they didn’t put him off. Being on the shop floor and meeting customers is still one of Jake’s favourite things about his job.

Shoes are Jake’s life. He loves to buy unusual shoes; sourcing products from around the world to bring you a selection of styles that you won’t see anywhere else.