Pure Pet Food

General information

Why would you feed your dog something you wouldn't eat yourself?
Just a few years ago this was exactly what founders, and childhood friends, Dan and Mat wondered. When they researched the wet and dry dog food currently available on the market, it made little sense that high-processed food, containing low quality ingredients, manufactured into small biscuits that are fed to pets each day was the best possible diet option. Why should our pets be exempt from getting a varied, high quality diet just like we do? Pure is dog food with a difference. Simply add water and serve!