Imel

General information

UK's Premier provider of Livestock Mart Advertising. IMEL the most effective and economical way to get YOU in front of ALL the UK's agricultural audience.

IMEL's History

In 1996 at the age of 62, Gary Fretwell retired from a stellar career in banking. A little bored, when his Uncle, who ran Clitheroe Livestock Mart, asked him to help with the signage and advertising posters, he was happy to be of assistance. Successful in this, he was asked to look at Lancaster auction mart. This snowballed and Gary spent many nights sleeping in his car as he visited auction marts up and down the UK - and IMEL was created!
When diagnosed with cancer at 78, Gary needed to slow down and his friend David Latham, who had just retired from banking at 68, offered to help. His expertise was within the Farming & Agricultural and Engineering & Manufacturing sectors focusing on customer care, which he continues to do at IMEL.
In 2012, Nigel Shaw, a friend and business colleague, joined the company. He brought with him technological knowledge and a thorough understanding of the print business. Systems were updated and IMEL were able to provide better communications to clients.
Today IMEL has exclusive contracts for display advertising in most of the livestock marts in the UK. There is no better way to get your product or brand in front of the farming audience. The directors are fully involved in the day-to-day running of the business and they genuinely care about their business, your business and the agricultural industry as a whole. To give something back to this industry, they set up the 'Supporting British Agriculture' Campaign which supports the future generation of farmers.